What’s New With Google Penguin Update?
In April 2012, Google has launched Penguin Update to catch websites that are deemed to spam the search results. To be in particular, to catch those that are buying links or getting them via link networks primarily designed to boost the website’s rankings. The update is focused on decreasing the website and even web pages rankings that have made use of black hat SEO techniques.
Obviously, Google has given different page rankings on different websites. This page rank determines the frequency of its appearance on search results supposed that they are related to the search keyword used by people. A simple example of this is when a user is using Google to search for watches and jewelry and it happens that you are on that market, then you will be given with higher page ranking when compared to those that are not, which puts you on 1st or 2nd pages of search results.
With the use of different SEO techniques, website owners can manipulate results, which allows them to acquire higher page ranking and make their page appear on first page of search results. With the launch of Google Penguin update on the other hand, those who make use of black hat SEO techniques similar to cloaking, keyword stuffing and the likes will be given with a lower page ranking and penalized, putting them in a disadvantageous position. Websites that are using SEO techniques which Google allows on the other hand won’t be affected much by this update.
The update is beneficial to website owners that are not using forbidden SEO techniques and instead, using legit or white hat SEO that are permitted by Google. This boosts their page ranking considerably, pulling in more customers in the process as their sites are likely to appear on top of search results pages.
Also, the update is beneficial for the users who depend largely on the internet to find sites that offer particular item or service that they are searching for. They’re able to find websites that are more reliable and at the same time, avoid those that are spammy and is bringing no relevant content to what they’re looking for with this update.
The thing is, this update has made many small enterprises to be affected negatively to the point that it pushes them out of the game. This is due to the reason that most of these small businesses depend on SEO techniques in order to keep up with bigger and more established companies. Not only that they will be penalized for using SEO techniques but they are given with low priority on search results as well with this update.