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Things You Need To Know About Google Penguin 4.0 Update
Google Penguin 4.0 Update is now part of the core algorithm of Google. They have been waiting for this update for two years.
Penguin today is now real-time. Penguin is a filter that was created to get websites that are spamming in the search results of Google. Because the regular spamming system of Google cannot detect this. The penguin was introduced in the year 2012. Before, websites that were affected by penguin needed to be refreshed at the same time for a certain period of time. The main purpose of penguin was to capture spam websites. The spammy websites will be penalized. The next penguin update was in the year 2014, and it was named Penguin 3.0. In order for websites to be free when captured by the penguin 3.0, they must wait for two years. Now, these long delays are a thing in the past. Because there was an update with penguin, the data will be refreshed in real time, which means there is a faster response after you reindex a webpage. The regular process of Penguin is that it will capture and also release the web pages. The Penguin 4.0 is more page specific. Google, also states that this new Penguin is much more granular. Means that it affects more finer granularity than websites. And this does not necessary mean that it will only affect web pages. The new Penguin only affects a certain page or website. Instead of affecting the ranking of the whole website, the Penguin can now devalue spam just by adjusting the rank based on the spam signal.
Below are some key points about Real Time Penguin:
A. The positive and negative signal of the new Penguin will be recalculated through crawl. The best tool to test and try the effects of the links is the Link Detox Boost.
B. The new Google Penguin does not only affect the whole website. This has an effect to all the levels such as the folders, pages, domain, keyword groups and keywords. Which means that these will all go in the rankings will be affected by the Penguin algorithm.
C. It is more difficult to diagnose small penguin penalties.
D. Since the new Penguin is much granular, there will be parts of the website that can easily aggravate the Penguin filter, but the ranking will not be affected.
E. The Link Detox has a subfolder analysis and this is very popular since it can easily diagnose and fix problems with any ranking issues.
F. The Filter Slice Feature of the Link Detox is really helpful in analyzing the groups of source domains, kinds of links, countries groups of keywords and many more.
Google states, that there will be no other Penguin update and the Penguin 4.0 will be the last.
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