How I Became An Expert on Websites

Google Penguin’s Newest Update and What You Need to Know

Firstly, you may ask, what exactly is Google Penguin? Google Penguin is a codename used to describe an algorithm developed by Google to aptly punish websites that violate Google’s Webmaster Guidelines. By decreasing the search engine ranking of the websites that violate Google’s guidelines, Google Penguin effectively punishes the aforementioned violators. This is enforced when websites use black hat SEO techniques to violate Google’s Webmaster Guidelines, and these are manipulating deliberately the search engine indexes of their websites in order to make their search engine rankings go up. They are also called link schemes, as they work by manipulating the number of links pointing to a page, thus artificially increasing the rank of a webpage.

In simpler terms, the Google Penguin algorithm works as a filter for sites that spam Google’s search results. They need Google Penguin to detect these kinds of spam because Google’s regular spamming systems aren’t able to detect these. Google Penguin is run periodically, enabling it to catch sites that are spammy, and penalizes these sites until they improve themselves by the penguin filter is run again.

Google penguin has been around since 2012, and so far there have been about 7 confirmed Google Penguin updates, and these have been periodically released, although the latest one has been released after a 2 year period. The latest Google Penguin is named Penguin 7, or otherwise known as Penguin 4.0, and was released recently, namely September 23, 2016, including major updates in its wake.

With the newest release, Google Penguin 4.0 is now made real time, and is a far significant improvement compared to its predecessors. What happened before was that Google Penguin was only operated on a periodical basis, now Google penguin 4.0 runs constantly. Google Penguin 4.0 is now able to capture, free as well as recapture any site caught violating Google’s spam algorithm and guidelines. Google Penguin 4.0’s implemented changes will now take effect in a visibly faster manner, and will appear in a shorter time after it visits a site. Google Penguin 4.0 is now closer to its goal, and that is to catch websites that use spam link and black hat SEO methods as quickly as possible and also to keep the ranking of low quality sites relatively low.

By using Google Penguin 4.0, you are much more encouraged to keep your website in top shape, and constantly improve it, as well as using non-illegal, fair and tested techniques to rank your website in Google’s search engines. You also have to consistently audit and review your website and it’s links and perform necessary cleanups.

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