The Best Advice About Websites I’ve Ever Written

What Is Google Penguin?

Google Penguin is basically a codename for update in Google’s algorithm that was announced first on April 24, 2012. This update is focused to decrease search engine rankings of the websites that have violated Webmaster Guidelines set by Google by making use of now declared black hat SEO techniques, which involved in increasing the website’s ranking artificially by manipulating the links pointing to the page. The way these tactics are described is called as link schemes.

According to the estimates made by Google, Penguin is going to affect roughly 3.1 percent of search queries in English, around 3 percent of queries in languages similar to Chinese, Arabic and German and bigger percentages of them in highly spammed languages. On the 25th of May 2012, Google has yet again revealed another Penguin update called Penguin 1.1. With regards to this update, it’s about to affect around less than 1/10 of a percent of the English searches.

The guiding principle for this update was intended to penalize websites that are making use of manipulative techniques in an effort to attain higher rankings on search results. Pre-Penguin websites are frequently using negative link building techniques in an effort to get traffic and rank high. And moment that Penguin was introduced, it’s meant that content was crucial and those that have excellent content will be recognized while those with spammy or little content will not receive rankings or benefits and will be penalized.

Allegedly, there are a handful of websites that have lost their search rankings on Google for using the specific keywords throughout the Penguin as well as Panda rollouts. Specifically, Google mentions that the doorway pages, which are built only to attract search engine traffic are contradicting webmaster guidelines.

And in January of the same year, so-called Page Layout Algorithm Update or also known as Top Heavy Update was released, which targets websites with too little content or too many advertisements above the fold.

Penguin 3 was released on October 5, 2012 that affected .3 percent of queries. The Penguin 4 or also known as Penguin 2.0 was introduced on May 22, 2013 and has affected 2.3 percent of queries while Penguin 5 or Penguin 2.1 was presented on October 4, 2013 and affects approximately 1 percent of queries. According to rumors, Google is planning to release Penguin 3.0 on 18th of October 2014 which was then confirmed by Google’s Pierre Farr that the new update comes without signals added.

Google has announced that Google Penguin is part of the core algorithm as of September 23, 2016. In this update, there’s going to be real-time update meaning, websites will be evaluated in real time.

Don’t dare to use black-hat techniques just for your site to gain rankings or else, serious consequences will follow up.

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