What the Google Penguin 4.0 Update Means for You
Site owners have realized that the best marketing tool they could ever use is SEO, and that has made them try all manner of tricks to improve their rankings. There are a few of them, however, who use black-hat link schemes to influence the rankings of their sites. With the use of such tactics, a site gains an unfair advantage over other that do not, even though they are in the same category or industry. Search engines have become smarter by introducing various means of identifying and penalizing sites that use the prohibited techniques. That is why you will hear of search engine updates every once in a while. What do such update mean for you as a site owner?
When you use spammy links to get favorable rankings, your penalty will come immediately, which is different from past cases where the consequences took some time to get noticed. On the other hand, if you have been using white-hat techniques to boost your organic rankings, your site will benefit from a promotion, meaning that its visibility will enhance significantly.
The most current updates will be continuous, so it will be hard to use black-hat techniques in the future. A number of site owners may have to use new domains because it could be time-consuming and costly to correct their old ones due to the bad link reputation that they have.
In the past, you could make the necessary changes after a demotion, but remain penalized for months or years later. In such a situation, you could lose out significantly even after complying with the requirements of search engines, which was unfair. However, your site will be freed immediately you implement white-hat techniques with the latest updates in place.
The pages that have elements of black-hat techniques are the only ones to be affected by the latest updates but not the entire site. In past instances, a whole site could suffer the adverse consequences of the spamming. So, if you only had used prohibited techniques on certain pages, the corrective action needed does not involve a lot of work.
The use of outdated SEO tactics and failure to update your website will not go well with the updates in place at the moment. Mostly, sites run by industrial manufacturers will suffer most. The real-time tracking of websites to be used will mean that companies have to update their sites often and use the latest SEO tactics.
The use of great content will help you get higher rankings with the updates. Here, the term content refers to videos, images, and text. Search engines have always rewarded sites that use quality content in the past, which is a trend they wish to continue even with changes in other areas.